Welcome news for concert-goers, as Milwaukee World Festival, Inc. has announced $50-million of construction for the new American Family Insurance Amphitheater, the headline venue of Summerfest.
From the announcement:
The new American Family Insurance Amphitheater will feature a new seating bowl configuration and raised stage to allow for better sight lines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, new VIP hospitality areas, additional restrooms, and much more.
Phase 1: Starting Now! Construction is underway and will be completed for Summerfest 2019. Crews will lift a portion of the Amphitheater roof to 65’ and reconfigure the stage to increase production options within the venue. The backstage building will also be rebuilt, offering new artist amenities.
Phase 2: The second phase of work will begin immediately after Summerfest 2019 and will include music fan amenities – new concourses, new restrooms, new seats, additional hospitality areas and increased food and beverage operations.
Here’s a fly through video of what the new facility will look like once it’s completed for Summerfest 2020.