Last week, Gwyneth Paltrow debuted her dumbest product yet: a candle that supposedly smells like the business owner’s vagina — retailing for a cool $75 (and, of course, already sold out).
Yes. Gwyneth Paltrow released a $75 scented candle called “This Smells Like My Vagina.”
So it was only a matter of time before someone released a male counterpart: This Smells Like My Penis.
But this follow-up version has a more positive mission. Taxi, a Canadian ad agency, created the replica in the name of gender pay equality.
In an Instagram post, the agency debuted the product, writing, “We heard @goop was selling a Smells Like My Vagina candle for $75. So we made a Smells Like My Penis candle for $100, in accordance with Canada’s gender pay gap.”
The company is hoping to bring awareness to the issue with their attention-grabbing product. As the label reads: “Burn this candle for the scent of women getting paid 75 cents on the dollar.” The company also plans to donate all proceeds to the Canadian Women’s Foundation.
“As ridiculous as a Smells Like My Penis candle is — the fact that there’s still a gender pay gap in 2020 is far more ridiculous,” says Alexis Bronstorph, the executive creative director of Taxi.
You can pre-order your very own penis-scented candle at www.smellslikemypeniscandle.com.
