I grew up in a house where ketchup was always a part of breakfast as was chili sauce – the pre salsa, salsa. So the recent public statement from Heinz that they were trying to normalize ketchup as a breakfast condiment left me confused and then I realized (sadly) that there are some places in this country that are not condimentally-progressive apparently.
Heinz is trying to normalize it with a new ad campaign that claims ketchup on eggs . . . or even BACON . . . is perfectly acceptable.
Again, when wasn’t it?
Was this breakfast ketchup practice reviled along the lines of witchcraft in communities across the U.S.?
I also must have slept through the great breakfast ketchup panic of the 1980’s.
Heinz has partnered with 100 Waffle Houses around the country, and changed the labels on their bottles to say “Breakfast Ketchup.” And so we’re clear, this is NOT the New Coke of ketchup, it’s the same product in the bottle as always, just the label is different.
Around 50 diners across the U.S. will also have limited-edition bottles shaped like maple syrup bottles.
Heinz claims one in four people use ketchup at breakfast. Quote, “Ketchup at breakfast should be the norm, not the exception.”
Here’s Heinz’s official statement from Heinz.com
HEINZ Breakfast Ketchup is the same HEINZ Ketchup that you know and love, reframed as an official breakfast condiment. We know there are people out there who don’t believe in ketchup touching their eggs and bacon, but our stance is clear: Ketchup Is For Breakfast.
@heinz_us when ur friends aren’t getting it so you have to take matters into ur own hands
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